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Save Tyra: Help Protect Drumheller’s Worlds Largest Dinosaur

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April 16, 2025
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Save Tyra: Help Protect Drumheller’s Worlds Largest Dinosaur

From The Author: the Drumheller Chamber of Commerce announced they’d vacate Tyra’s lease by December 2029, threatening to topple the World’s Largest Dinosaur. For me, AJ, a proud new Drumhellerite, it was shock. Tyra’s not just a 26.3-meter T. rex towering over our Badlands—she’s the heart of our community, a beacon of our dinosaur-obsessed soul. That’s why I launched a petition https://www.change.org/WorldsLargestDino to #SaveTyra, and I’m asking you the readers of the Badlands Journal, locals, dino-lovers and your friends and family to sign it. Together, we can keep her roaring for generations. Picture this, you’re road-tripping through Alberta, and there she is—Tyra, jaws agape, daring you to climb her 106 stairs for a view that stretches across the Badlands. Since 2000, she’s welcomed over two million adventurers to Drumheller, the “Dinosaur Capital of the World.” Built from fiberglass dreams in a Philippine hangar, painted with community pride, she’s more than a stop on your itinerary—she’s a love letter to our prehistoric past and a rallying cry for our future. Here’s why Tyra’s a must-do, and why I’m fighting to keep her standing. Thanks for listening please sign the petition and share with your friends and enjoy the article.

The Day the Asteroid Hit

In March 2025, an announcement struck Drumheller like a cosmic blow, reverberating through the Badlands with the force of the asteroid that doomed the dinosaurs 66 million years ago. The Drumheller & District Chamber of Commerce (DDCC) revealed it would vacate the lease of the gift shop and visitor center beneath Tyra, the World’s Largest Dinosaur, by December 2029. This strategic shift in the Chamber’s mandate—an opaque pivot away from maintaining the towering T. rex—placed Tyra’s future in peril. Her removal loomed as a real possibility, a day the community now calls, with grim theatricality, “The Day the Asteroid Hit.” The news landed like a meteorite in a town that’s built its identity on prehistoric pride. Residents and business owners reeled, stunned by the lack of public consultation. Lets traces Tyra’s epic saga—her painstaking creation, her cultural ascent, and the fight to preserve a giant that’s more than fiberglass and steel.

Tyra the Worlds Largest Dinosaur!

At 26.3 meters (86 feet) tall, Tyra reigns as the World’s Largest Dinosaur, a green-and-yellow colossus overlooking Alberta’s rugged Badlands. Since her unveiling on October 13, 2000, she’s drawn over two million visitors to climb her 106 internal stairs and peer out through her toothy jaws. She’s a roadside marvel, a cultural cornerstone, and a testament to a town dubbed the “Dinosaur Capital of the World.” But as her final roar nears, Tyra’s story demands telling—from her birth in a Philippine hangar to her evolution into Drumheller’s beating heart, and the uncertain horizon beyond 2029.

The Birth of a Behemoth: Tyra’s Construction Process

Tyra’s origin is a tale of vision, logistics, and sheer grit—a monument not unearthed from the earth but forged by human hands. In the late 1990s, Drumheller’s Chamber of Commerce, spearheaded by Corey Campbell, faced a challenge: the Royal Tyrrell Museum, a paleontological powerhouse on the town’s western edge, drew 430,000 visitors yearly, yet many bypassed downtown. Campbell’s brainwave was audacious—build a T. rex so massive it’d stop traffic dead, luring tourists into the heart of Drumheller. Not content with a static statue, he insisted on an interactive twist: a climbable interior, turning a photo op into an adventure. The project kicked off with a $1.065 million budget, a hefty sum for a town of fewer than 8,000. Early concepts flirted with concrete, but Bruce Dalen of Calgary’s Waterfun Products—then known for waterslides—pushed for fiberglass. “Concrete would’ve been a nightmare,” Dalen later recalled. “Too heavy, too brittle for a structure this size.” Fiberglass offered durability and a lighter frame, critical for a giant stretching 46 meters (151 feet) long and weighing 65,770 kilograms (145,000 pounds). Tyra would tower at 26.3 meters—four and a half times larger than a real T. rex—demanding a global effort to bring her to life.

From Model to Monster

Construction began with a 14-inch clay model, a miniature Tyra sculpted with lifelike precision—muscular haunches, tiny arms, a gaping maw poised to strike. This prototype was shipped to a Philippine aircraft hangar, chosen for its vast space and skilled labor pool. There, artisans from Queensland’s Natureworks, an Australian firm famed for oversized animal replicas, scaled it up. Using advanced molding techniques, they crafted her in sections—head, torso, limbs—each a hollow fiberglass shell reinforced with resin. “It was like assembling a prehistoric puzzle,” said a Natureworks technician in a 2001 interview. The hangar buzzed with activity: saws whirred, molds cured, and workers hand-painted her green hide with yellow streaks, mimicking a T. rex’s theorized camouflage.

Transoceanic Trek

By mid-2000, Tyra’s pieces were complete—too large for a single shipment. Sliced into transportable chunks, they crossed the Pacific in cargo containers, a 7,000-kilometer journey from Manila to Vancouver, then trucked inland to Drumheller. Reassembly was a logistical ballet. Cranes hoisted her segments onto a steel skeleton, welded on-site by a local crew. This frame, anchored deep into the Badlands soil, bore her weight while allowing slight flex in Alberta’s fierce winds. “We had to account for everything—blizzards, heatwaves,” Dalen noted. “She’s built to sway, not snap.”

The Inner Beast

Tyra’s interior was its own marvel. A 106-step spiral staircase, painted with murals of prehistoric jungles and faux fossils, wound through her red-tinted throat to a platform in her jaws. Engineers carved out her head to fit up to 12 people, framing windows between her teeth for a panoramic view. Ventilation slits—disguised as nostrils—kept climbers cool, while LED lights (added in 2015) illuminated her gullet. The stairs, bolted to her steel spine, were a late addition, nearly scrapped for cost until Campbell insisted, “If they can’t climb her, what’s the point?”

Final Touches

Assembled by September 2000, Tyra faced a grueling pre-launch phase. Workers sanded seams, applied weatherproof sealant, and tested her stability with sandbags simulating visitor weight. Her dedication on October 13, 2000, drew hundreds—locals cheered as Campbell cut the ribbon, and Tyra’s jaws opened to her first climbers. She wasn’t named Tyra then—early nicknames like “Millie” (for millennium) faded, and a 2020 public vote settled on “Tyra,” a moniker as bold as her silhouette against the Badlands sky.

Maintenance Marathon

Keeping Tyra upright is a saga itself. By 2020, sun and snow had faded her paint, prompting a $300,000 overhaul. Eight workers from F & D Scene Changes Ltd. scaled her with 550 liters of paint, dangling from harnesses to refresh her hues. In 2023, internal steel corroded by moisture required welding crews to reinforce her frame—a $150,000 fix. Each effort underscores her complexity: Tyra’s no static prop, but a living structure demanding care.
this image shows a picture of Tyra
Tyra Photo credit Travel Drumheller

A Tourist Titan

Since her debut, Tyra’s welcomed over two million visitors, each paying $5 per person or $15 per family to ascend her stairs. The view spanning the Drumheller Valley, the splash park, and the water tower—is a reward worth the climb, though windy days test resolve as she sways faintly. Proceeds fund local projects via the DDCC, from non-profits to tourism campaigns, making Tyra a quiet philanthropist. She’s also a social media darling—X posts from 2022 to 2025 show kids on her toes, families in her jaws, and playful “chomp” shots. TripAdvisor hails her as a family must-do, despite gripes about accessibility (no elevator).

Drumheller’s Dinosaur Soul

Drumheller’s “Dinosaur Capital” claim rests on fossils, over 50 species unearthed in the Badlands, from the Royal Tyrrell’s “Black Beauty” T. rex to Dinosaur Provincial Park’s Centrosaurus bone beds.

Tyra complements this legacy, a playful giant amid a town where dinosaur statues adorn every corner. The Badlands’ eroded hoodoos and canyons, sculpted by ancient meltwater, frame her reign, tying her to a prehistoric past she amplifies.

Tyra’s Cultural Evolution: From Gimmick to Icon

Tyra’s journey from roadside oddity to cultural linchpin mirrors Drumheller’s own transformation. In 2000, she was a gamble—a $1-million stunt to snag tourists. Early reactions varied: some locals scoffed at her cartoonish scale, dubbing her “tacky,” while others saw potential. “It’s not subtle,” admitted a 2001 Drumheller Mail columnist, “but it works.” And work it did. By 2005, Tyra was a fixture, her image on postcards, T-shirts, and the town’s website. Visitor numbers climbed, and downtown businesses—cafes, gift shops, motels—thrived as Tyra funneled crowds their way.

A Community Anchor

By 2010, Tyra’s role deepened. She became a mascot for civic pride, starring in parades and festivals like the Badlands Passion Play, where actors posed with her for promo shots. Schools bussed kids to climb her, sparking dino-mania among a generation. “She made dinosaurs real for my son,” tweeted @AlbertaMom in 2018. The DDCC’s fund, seeded by her ticket sales, bankrolled murals, park upgrades, and even a 2016 dinosaur-themed splash park beside her, cementing her as a community hub.

Pop Culture Power

Tyra’s fame spread beyond Drumheller. In 2014, she appeared in a Travel Alberta ad, her jaws framing a grinning family. Blogs like “Canada’s Weirdest Attractions” ranked her tops, and X buzzed with #WorldsLargestDinosaur tags—@TravelWithTim called her “Canada’s quirkiest queen” in 2020. That year’s naming contest was a cultural peak: “Tyra” won over “Rexie” and “Dino-Dame,” a vote that drew national coverage and cemented her personality. She wasn’t just big—she was beloved.

A Symbol Challenged

The 2020s tested Tyra’s reign. Her $300,000 repaint coincided with pandemic lockdowns, slashing visitors to a trickle. Yet she adapted—her 3D “digital twin,” scanned by GeoSLAM, let virtual tourists explore her online, a tech leap that kept her relevant. By 2023, as travel rebounded, Tyra hit peak popularity, with lineups stretching to the splash park. Then came 2025’s “Asteroid Hit.” The closure announcement flipped her narrative—from invincible icon to endangered relic. X lit up with #SaveTyra posts, as Did Facebook and local editorials mourned “losing our soul.” Her cultural stock soared even as her fate darkened.

Legacy in Motion

Tyra’s evolution reflects Drumheller’s own—a town that turned fossils into a brand, then a giant T. rex into its heartbeat. She’s outgrown her gimmick roots, becoming a symbol of resilience, creativity, and defiance against oblivion. Her cultural weight now fuels the fight to save her, a testament to how deeply she’s woven into the Badlands’ fabric.

The Real T. Rex: Tyra’s Ancestor

Real T. rexes, like Sue (12.8 meters long, 4 meters tall), roamed 68 million years ago, their fossils dotting Alberta’s Badlands. Tyra’s a supersized fantasy, but her design—muscular legs, tiny arms—nods to science. The region’s paleontological riches, from “Black Beauty” to feathered finds, ground her whimsy in reality, making her a bridge between fact and fun.

The End of an Era?

The DDCC’s March 27, 2025, bombshell wasn’t just a lease notice—it was a death knell for Tyra’s current form. Her 25-year run, battered by weather and wear, nears its end. Heather Bitz, DDCC executive director, calls her “a cherished symbol,” promising to honor her legacy, but closure looms. Tourism, bolstered by her pull, faces a hit—Travel Drumheller vows resilience, yet replacing her is daunting.

Extrapolating Tyra’s Future
What if Tyra roared on? A #SaveTyra campaign could extend her lease or fund a new site with a reinforced base. Her digital twin offers a virtual afterlife, while a successor—say, a 30-meter T. rex blending Tyra’s flair with accuracy—could rise. Drumheller’s proven it can innovate (see 2024’s inflatable dino flop). With two million visitors in 25 years, Tyra’s economic and emotional clout argues for revival.

Conclusion: A Roar Worth Saving
Tyra’s saga spans creation, evolution, and now a cliffhanger. From a Philippine hangar to Drumheller’s skyline, she’s redefined roadside wonders, fusing science with spectacle. As 2029 nears, her fate hangs in the balance—will she fade like the dinosaurs she honors, or will Drumheller defy the asteroid once more? For now, she stands, jaws wide, daring the world to climb—and fight—for her legacy.

Tyra’s Legacy is Our Responsibility

Tyra is Drumheller’s guardian, our history, and our pride. Protecting her isn’t just about fiberglass—it’s about safeguarding Drumheller’s economic vitality, cultural heritage, and community identity.
By sharing your story and signing the petition, your voice makes clear to the Chamber of Commerce just how vital Tyra is. Let’s encourage them toward collaborative, transparent solutions, reflecting community priorities and ensuring Tyra remains Drumheller’s iconic figure for generations.
Join the Movement It’s time to take action. Sign our petition, share your story, and help ensure Tyra stays standing strong—today, tomorrow, and for generations to come. Together, let’s show the Drumheller District Chamber of Commerce, town leaders, and stakeholders the undeniable truth:

Tyra is essential.
Tyra is Drumheller.
Tyra’s story deserves to continue.
https://www.change.org/WorldsLargestDino

Originally Published: March 28, 2025

Updated: April 18, 2025 2025

Updated: April 18, 2025
Updates Include, Several informational and news pieces like the Canadian Press and have been added to the article.
Originally Published: March 28, 2025

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Why Drumheller’s a Town, Not a City: The Badlands’ Big Choice

Why Drumheller’s a Town, Not a City: The Badlands’ Big Choice

Coal dust still lingers in Drumheller’s air, a gritty whisper of a past that shaped this Badlands valley into Alberta’s quirkiest town—not a city, mind you, but a deliberate choice sealed in 1998. Picture a place where hoodoos loom like ancient sentinels, where the Royal Tyrrell Museum guards fossil secrets, and where a coal boom once roared before fading to a tourism hum. I’ve walked these streets, swapped tales with locals, and cracked open the story of why Drumheller traded city swagger for town soul, annexing a string of hamlets in the deal. This history dive spills the why, the what, and the wins of staying a town, for Drumheller itself and us Badlands dwellers. Let’s dig into this coulee-carved tale!

From Coal City to Town: A Wild Ride

The Boom That Built It

Drumheller wasn’t always a quiet town. Back in 1911, Samuel Drumheller kickstarted a coal rush, turning this Red Deer River valley into a gritty hub. Picture railcars rattling in by 1912, hauling out black gold from 139 mines at its peak. It went from village (1913) to town (1916) to city (1930) faster than you can say “Tyrannosaurus.” By 1931, the population spiked 857%. Then from 312 to 2,987 we were riding that coal wave. Drumheller was the biggest coal producer in Western Canada, a city swaggering with miners, saloons, and dreams. But post-World War II, coal tanked and then natural gas and oil took over, and Drumheller’s shine faded. By the ’90s, it was a shadow of its city self, ripe for a rethink.

The 1998 Flip

Enter January 1, 1998—the City of Drumheller and the Municipal District of Badlands No. 7 said “I do” and merged into the Town of Drumheller. Picture it: a city of 6,000-ish and a rural sprawl of hamlets, blending into one 107.93-square-kilometer beast. Now Alberta’s biggest town by land area. They could’ve stayed a city, but nope town status won. Why? Badlands No. 7 had more in common with Drumheller than nearby farm counties. Think about it they both hugged the river valley, wrestling the same floods, tourism dreams, and planning headaches. Plus, city status meant footing the bill for highways like 9 and 56. Town life dodged that bullet, letting Alberta’s province handle the asphalt. It was a Badlands power move, and it stuck.

Annexing the Hamlets: Swallowing the Valley

The Great Hamlet Grab

Drumheller’s no stranger to gobbling up neighbors—think of it as a fossil bed swallowing bones. Before ’98, as a city, it annexed Bankview (1964), Newcastle and North Drumheller (1967), and Midlandvale (1972), little coal camps sucked into the urban fold. Then the big merge hit, absorbing six hamlets from Badlands No. 7: Cambria, East Coulee, Lehigh, Nacmine, Rosedale, and Wayne. Picture Wayne’s ghost-town vibes, East Coulee’s mine scars, and Nacmine’s quiet streets—all now Drumheller turf. Add in older grabs like Aerial, Eladesor, Kneehill, Rosedale Station, Western Monarch, and Willow Creek, and that’s 13 communities in the bag. It’s a Badlands buffet, turning hamlets into neighborhoods.

Why They Did It

Annexing wasn’t just flexing—it was survival. Picture the coal bust leaving these hamlets gasping—mines closed, jobs dried up, and folks trickled out. Drumheller, shifting to tourism with the Tyrrell and hoodoos, needed land and clout to stay alive. Swallowing these spots meant more tax base, more control over the valley’s sprawl, and a bigger tourism draw for example think Atlas Coal Mine in East Coulee or Wayne’s Last Chance Saloon. The ’98 merger sealed the deal, uniting a fractured valley under one flag. It wasn’t pretty some grumbled about losing hamlet identity but it gave Drumheller the muscle to pivot from coal to dino dollars. The Badlands became one big sandbox, and Drumheller held the shovel.

Town vs. City: The Perks of Staying Small

Benefits for the Town

So why pick town over city? Picture this: as a town, Drumheller offloads highway costs—Routes 9, 10, 56, 575, and 576—to Alberta’s wallet. That’s millions saved, freeing cash for the Aquaplex, Badlands Community Facility, or luring tourists with Tyra the T-Rex. Towns get more provincial grants, too Drumheller’s 7,909 souls (2021 census) qualify for rural aid cities can’t touch. It’s leaner less bureaucracy, no city-sized staff bloating the budget. And with 108 square kilometers, it’s Alberta’s land king among towns, flexing control over a valley that’s half dino bones, half wind-swept weirdness. Town status keeps Drumheller nimble, a Badlands beast dodging urban fat.

Perks for the People

For us living here, town life’s a win. Picture lower taxes highway costs off our backs mean more bucks for schools or fixing flood-prone streets (looking at you, 2005). Services stay tight-knit—7,982 folks (2016) don’t need a city’s sprawl to get a library card or rink time. Tourism pumps jobs—500,000 Tyrrell visitors yearly, plus hoodoo hikers. We keep that small-town soul think Last Chance beers or Stampede cheers. While annexing hamlets spreads the love, linking East Coulee miners’ kids to Drumheller’s pool. It’s not perfect potholes still suck but town status keeps us Badlands folk connected, not lost in some urban maze. We’re a valley tribe, not a city cog.

The Badlands Edge: Why It Works

A Valley United

Annexing those hamlets didn’t just grow Drumheller it glued the valley together. Picture Wayne’s 30-odd residents tied to Nacmine’s quiet lanes, all under one roof. The merger tackled shared woes floods, tourism shifts, fading coal better than solo stabs. Town status keeps it real: no city pretensions, just a Badlands crew making it work. Today, on a staff of only 100 people. It’s oil, gas, and dinos—Alberta’s second-biggest gas field hums here, but tourism’s the king, with agriculture and a federal prison chipping in. The valley’s quirks. hoodoos, fossils, that river, all thrive under town rule, a united front that’s more than the sum of its 13 swallowed parts.

Living the Town Life

Town status was the Badlands hack big enough to annex and flex (108 square kilometers!), small enough to dodge highway bills and keep taxes chill. For us, it’s home, 7,909 strong, we’ve got the Tyrrell’s 500,000 guests, We have the Atlas Mine’s ghosts, the worlds tallest dino, who brings in a notable 150000+ tourists on her own Tyra is a giant of the Valley in Many ways and of coarse a vibe no city could match. It’s not about size; it’s about soul. Less red tape, more valley grit—Drumheller’s a town because it fits the Badlands like a fossil in shale. This is why we live in the town of Drumheller—raw, real, and roaring with history.
“Its Not a City AJ its a Town” – All of the locals in Drumheller
Thanks Everyone, I listened and studied I got it down.

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Top 50 Coolest Things in Drumheller History: A Badlands Epic

Top 50 Coolest Things in Drumheller History: A Badlands Epic

Top 50 Coolest Things in Drumheller History: A Badlands Epic





Things To Do In Drumheller

Dive into Drumheller’s wild history with 50 epic moments—from fossil finds like Black Beauty to cultural legends like the Last Chance Saloon.

Drumheller, Alberta, isn’t just a pin on the map—it’s the beating heart of the Badlands, a rugged wonderland 90 minutes from Calgary where dinosaurs, coal miners, and quirky souls have left their mark. Known as the “Dinosaur Capital of the World,” this town’s history roars with prehistoric bones and hums with human tales. Picture a place where T-Rex skulls pop out of the dirt, where Wild West saloons still pour beers, and where hoodoos stand like silent storytellers. I’ve dug through Drumheller’s past to bring you its 50 coolest moments—10 fossil finds that shook science and 40 cultural gems that shaped its soul. This isn’t a quick list; it’s a deep dive into each epic chapter, no word limit holding us back. From fossils to floods, let’s roll through Drumheller’s wild, Badlands epic!

The Fossil Finds That Made History

Way back in 1884, a geologist named Joseph Burr Tyrrell changed Drumheller forever when he stumbled across a 70-million-year-old Albertosaurus skull near town. Picture him trudging through the Badlands, pickaxe in hand, when he spots this jagged, toothy relic poking out of the dirt. It wasn’t named until 1905, but this find sparked Alberta’s “dinosaur rush,” turning sleepy coulees into a fossil frenzy. Tyrrell’s discovery wasn’t just a skull—it was the match that lit Drumheller’s paleontology fire, leading straight to the Royal Tyrrell Museum we know today. That Albertosaurus, with its fierce jaws and predator swagger, still looms large, a reminder of the Badlands’ prehistoric pulse. Every fossil hunter since owes a nod to that moment when Drumheller’s dino destiny kicked off.
Fast forward to 1980, and two schoolboys fishing near the Crowsnest River reeled in something bigger than trout—a jet-black Tyrannosaurus rex skeleton dubbed Black Beauty. Imagine these kids, rods in hand, spotting bones glinting dark against the riverbank, not knowing they’d unearthed one of the best-preserved T-Rex subadults ever. Its manganese-tinted bones, stained by ancient minerals, give it a sleek, shadowy look that stops you dead at the Royal Tyrrell Museum. This wasn’t just a find; it was a Badlands blockbuster, showing off Drumheller’s knack for hiding treasures in plain sight. Black Beauty’s a star—raw, rare, and a little spooky—proof that even kids can stumble into history here.
In 2011, the Badlands coughed up another gem when an oilsands worker north of Drumheller found Borealopelta, a 110-million-year-old nodosaur that’s the world’s best-preserved armored dinosaur. Picture this tank-like beast, its spiky plates and skin still intact, even its last meal—ferns and twigs—locked in its gut. Hauled to the Tyrrell, it’s like a time capsule you can touch, a snapshot of a Cretaceous grazer caught mid-munch. This wasn’t just a fossil; it was a full-on dino mummy, showing Drumheller’s dirt holds secrets deeper than most dare dream. Borealopelta’s a Badlands marvel, a testament to how this land keeps rewriting science.
The year 1995 brought the World’s Most Complete Ornithomimus out of Dinosaur Provincial Park, a spot tied tight to Drumheller’s fossil fame. Imagine an “ostrich mimic” skeleton, sleek and feathered, missing only a few toe bones—good enough for a Guinness World Record. Unearthed in the Badlands’ layered sands, this near-perfect find gave scientists a front-row seat to a speedy dino’s life 70 million years back. It’s not just a pile of bones; it’s a runner caught mid-stride, a Drumheller-area treasure that proves these coulees don’t mess around. That Ornithomimus stands tall at the Tyrrell, a feather-light legend in a heavy-hitting fossil lineup.
Back in the 1980s, a massive Centrosaurus herd bone bed surfaced in Dinosaur Provincial Park, revealing over 1,000 horned dinos drowned in a flood 76 million years ago. Picture a chaotic scene—hundreds of these frilled beasts swept away, their bones piling up in a muddy grave now cracked open by the Badlands sun. This wasn’t just a find; it was proof of herd life, a rare peek at how these dinos rolled together before disaster struck. Linked to Drumheller’s fossil legacy, it’s a Tyrrell highlight that paints a wild, watery end. That bone bed’s a Badlands time machine, showing life—and death—in dino herds.
Fossils from the Drumheller area, pieced together over years, gave us the Gorgosaurus vs. Centrosaurus scene—a predator-prey showdown frozen in time. Imagine a lean Gorgosaurus, jaws clamped on a Centrosaurus, its horns no match for those teeth, both locked in the dirt for millions of years. Displayed at the Tyrrell, this dynamic duo captures a raw moment of Cretaceous carnage right from the Badlands’ heart. It’s not just bones; it’s a story of hunter and hunted, a Drumheller classic that makes you feel the chase. This find’s a testament to how these coulees keep serving up drama.
The 1980s also delivered Canada’s Best Triceratops Skull, dug up near Drumheller with its iconic horns and frill nearly intact. Picture this three-horned giant, its skull a tank-like beauty, hauled from the Badlands to the Tyrrell where it’s a showstopper. Those horns—two long, one stubby—and that shield-like frill scream prehistoric power, a perfect specimen from 68 million years back. It’s not just a fossil; it’s a crown jewel, proving Drumheller’s dirt churns out the best of the best. This Triceratops skull’s a Badlands badge of honor, a must-see for any dino nut.
In 1910, a Hypacrosaurus hatchling popped out of Drumheller’s soil, a duck-billed baby with a tiny crest that’s pure dino cuteness. Imagine this little guy, barely hatched, its juvenile skeleton offering clues to how these plant-munchers grew up 75 million years ago. One of the first of its kind found, it’s a Tyrrell gem that softens the Badlands’ tough edge. This wasn’t just a find; it was a peek into dino daycare, a rare glimpse at life before the big leagues. That hatchling’s a Drumheller darling, showing even the smallest bones tell big stories.
Late 20th-century digs brought up Xiphactinus, a 6-meter marine predator from the Drumheller region, with a Gillicus fish still in its belly. Picture this fierce swimmer, jaws wide, caught mid-meal 80 million years ago, preserved in the Badlands’ depths. It’s not your typical land dino—this sea beast ruled ancient waters, and its last supper makes it a Cretaceous snapshot. Housed at the Tyrrell, it’s a wild card in Drumheller’s fossil deck, proving the area’s history dips below the waves. Xiphactinus is a Badlands badass, a watery warrior worth a gawk.
Multiple Chasmosaurus finds over the years rounded out Drumheller’s dino roster, their ornate frills and horns lighting up the Late Cretaceous scene. Imagine these ceratopsians, their headgear flashy and fierce, stomping through what’s now Badlands turf 75 million years back. Scattered across the region, these fossils at the Tyrrell show off Alberta’s diversity in style and swagger. They’re not just bones; they’re a parade of prehistoric flair, a Drumheller signature. Chasmosaurus proves this town’s fossil game is deep and dazzling.

The Cultural Milestones That Shaped Drumheller

Long before anyone swung a pickaxe, the Blackfoot and Cree saw the Badlands’ fossil beds as sacred, calling them “grandfathers of the bison.” Picture these Indigenous folks, pre-contact, weaving tales around bones poking from the dirt, tying them to their spiritual world. Those fossils weren’t just rocks—they were ancestors, a link to the land that’s still felt today. This reverence set Drumheller apart, rooting its history in First Nations lore way before science stepped in. It’s a quiet, powerful thread that runs through the Badlands’ soul.
In 1793, explorer Peter Fidler rolled through, the first European to clock coal seams and massive bison herds near Drumheller. Imagine him scribbling in his journal, wide-eyed at the shaggy beasts thundering across the plains, hinting at the riches below. That coal sighting wasn’t just a note—it was the spark for Drumheller’s mining future, a heads-up to what’d come. Fidler’s trek painted a prehistory picture, setting the stage for a town built on black gold. His bison herd moment’s a Badlands postcard from the past.
The early 1900s flipped Drumheller into overdrive when rich coal seams sparked a mining boom. Picture over 130 mines buzzing by the 1920s, turning a sleepy valley into a gritty hub of picks, dust, and sweat. That coal didn’t just heat homes—it fueled growth, drawing workers who’d shape the town’s backbone. This wasn’t a quiet rise; it was a roar, a Badlands transformation from wild land to working heart. The coal boom’s legacy lingers in every old shaft and story.
By 1936, the Atlas Coal Mine opened its gates, a major player now a National Historic Site where you can climb the last wooden tipple standing. Imagine miners hauling coal from deep shafts, the air thick with dust, building Drumheller’s industrial cred. It wasn’t just a mine—it was a lifeline, pumping out black gold for decades. Today, it’s a time capsule, letting you walk the tracks of a coal-powered past. Atlas is a Badlands monument to grit and grind.
The Royal Tyrrell Museum threw open its doors in 1985, turning Drumheller into a global fossil mecca overnight. Picture half a million visitors a year flooding in, jaws dropping at T-Rexes and Triceratops under one roof. This wasn’t just a museum—it was a game-changer, putting Drumheller on maps worldwide. Named for that 1884 Albertosaurus find, it’s the Badlands’ crown jewel, a science hub with small-town roots. The Tyrrell’s debut made Drumheller a dino destination for the ages.
In 1990, Queen Elizabeth II gave the Tyrrell her “Royal” stamp, a nod that cemented its prestige. Imagine Her Majesty’s visit, dubbing it official, a moment that echoed from Buckingham Palace to the Badlands. That royal touch wasn’t just pomp—it was pride, lifting Drumheller’s fossil fame to new heights. It’s a cool badge, a reminder this town’s history punches above its weight. The “Royal” tag’s a Badlands boast worth bragging about.
The year 2000 saw the World’s Largest Dinosaur rise—Tyra, a 25-meter T-Rex you can climb for a Badlands view. Picture this goofy giant looming over downtown, a quirky landmark that screams Drumheller’s dino love. It’s not just a statue—it’s a rite, drawing thousands yearly to snap pics and scale its stairs. Tyra’s a playful pivot from coal to tourism, a Badlands beacon of fun. This T-Rex turned Drumheller into a selfie spot with teeth.
Out in Wayne, the Last Chance Saloon opened in 1913, a Wild West relic born in the coal boom. Imagine miners and outlaws slugging beers, bullet holes still pocking the walls, ghost stories swirling with every pint. This wasn’t just a bar—it was a time warp, a rowdy hangout that’s dodged the wrecking ball. Still serving today, it’s a Badlands legend, tying Drumheller to its rough-and-tumble roots. Last Chance is history you can sip.
The Bleriot Ferry started chugging across the Red Deer River in 1913, Alberta’s oldest cable ferry and a Drumheller lifeline. Picture this wooden relic, ferrying folks on Highway 10, a slow, charming link to the past. It got rock fame in Tom Cochrane’s “Life Is a Highway” video, cruising into the ’90s spotlight. It’s not just transport—it’s a Badlands icon, a nod to simpler days. Bleriot’s a cool crossing that keeps rolling.
In 2005, the Red Deer River flooded downtown Drumheller, a muddy mess that tested the town’s mettle. Imagine water swallowing streets, locals wading in to save what they could, proving Badlands grit runs deep. It wasn’t just a disaster—it was a rally, a moment that showed Drumheller’s heart. The flood’s scars linger, but so does the spirit that fought back. This was a cool, chaotic chapter in the town’s tale.
Tom Cochrane’s “Life Is a Highway” video shoot in 1991 put Drumheller on the rock map, filming along Highway 10. Picture convertibles tearing past hoodoos, the Bleriot Ferry in the frame, Cochrane strumming in the Badlands glow. It wasn’t where he wrote it, but it’s where the song found its soul, a global hit with a Drumheller stamp. This moment’s a cool collision of music and landscape. The Badlands rocked that day.
The hoodoos got protected status in 1987, those eerie sandstone pillars off Highway 10 locked in as a natural wonder. Imagine these mushroom-topped marvels, tied to Indigenous tales, standing tall under a preservation order. They’re not just rocks—they’re Badlands art, a geological gift that’s dodged erosion’s axe. This move kept Drumheller’s weird beauty alive for all. It’s a cool save for a timeless treasure.
The first Drumheller Stampede kicked off in the 1960s, blending cowboy culture with Badlands flair. Picture rodeo riders roping calves, dust flying, crowds cheering in this rugged valley. It wasn’t just an event—it was a tradition, still drawing folks yearly with boots and bravado. This stampede’s a cool nod to Drumheller’s wild side, beyond the fossils. It’s cowboy cool in dino land.
In 1968, the Little Church popped up—a six-seater chapel that’s pure Drumheller oddball charm. Imagine this tiny pew-box, barely bigger than a shed, drawing tourists to squeeze in and snap pics. It’s not just a building—it’s a quirk, a symbol of the town’s playful spirit. Built for laughs and prayers, it’s stood the test of time. This little gem’s a Badlands delight.
The Starland Recreation Area opened in the 1970s, a stargazing haven tapping Drumheller’s dark skies. Picture folks sprawled under a cosmic blanket, the Milky Way blazing above the coulees, no city lights to dim it. It’s not just a park—it’s a portal, a cool escape into the Badlands’ celestial side. Starland’s a quiet win for night owls. The stars here shine extra bright.
Dinosaur Provincial Park nabbed UNESCO status in 1979, a fossil-rich zone tied to Drumheller’s legacy. Imagine this sprawling badland, bones everywhere, earning a global nod for its dino haul. It’s not just a park—it’s a world stage, boosting the region’s rep as a fossil hotbed. That UNESCO tag’s a cool crown for Drumheller’s prehistoric pull. It’s a badge of Badlands honor.
The 1980s saw Drumheller’s coal mines close, ending an era but sparking a new one. Picture the last picks stilled, miners hanging up their hats, the town pivoting to tourism with grit intact. It wasn’t just a shutdown—it was a shift, trading black gold for fossil fame. This moment reshaped Drumheller’s future, cool in its resilience. The Badlands rolled with the punch.
The Canadian Badlands Passion Play debuted in 1994, turning Drumheller’s natural amphitheater into a stage. Imagine thousands watching this epic unfold, the coulees echoing with drama, a cultural spectacle under open sky. It’s not just a show—it’s a tradition, drawing crowds yearly with faith and flair. This play’s a cool blend of art and landscape. Drumheller’s hills sing a different tune here.
Midland Provincial Park opened in 1979, a quiet gem near the Tyrrell with trails and Badlands views. Picture rolling hills, the Red Deer River glinting below, a peaceful escape from dino hype. It’s not just a park—it’s a breather, a cool spot for locals and visitors to roam free. Midland’s a slice of Drumheller’s wild heart. It’s nature with a side of calm.
The Drumheller Dino Walk hit downtown in the 2000s, scattering over 20 dino statues for a fossil-fueled stroll. Imagine T-Rexes and Triceratops popping up on corners, turning a walk into a hunt—pure Drumheller fun. It’s not just decor—it’s a vibe, a cool way to live the dino dream. This walk’s a Badlands playground for all ages. It’s dino cool, street-style.
Rosebud Theatre fired up in the 1980s, a cultural hub just 25 minutes from Drumheller. Picture this tiny hamlet’s stage, spinning rural Alberta tales with heart and grit, a short hop for a night out. It’s not just plays—it’s a lifeline, a cool thread in the Badlands’ fabric. Rosebud’s a creative kick that complements Drumheller’s wild side. It’s art with soul.
Horseshoe Canyon turned into a tourist hotspot in the 20th century, a U-shaped wonder west of town. Imagine hikers and shutterbugs flocking to this striped marvel, its walls a Badlands canvas 17 kilometers out. It’s not just a canyon—it’s a draw, a cool slice of nature’s art. Horseshoe’s a Drumheller must-see that keeps pulling crowds. It’s raw beauty, pure and simple.
The first Hoodoo RV Park opened in the 1980s, camping right by those funky pillars. Picture RVs nestled near sandstone spires, travelers soaking in the Badlands’ weird glow, a road-trip dream spot. It’s not just a campground—it’s a vibe, a cool base for hoodoo hunts. This park cemented Drumheller’s pull for wanderers. It’s a Badlands sleepover with style.
Drumheller Valley Ski Hill started in the 1960s, a small slope on the river valley’s edge. Imagine locals shredding powder, a winter thrill in a land known for dust and dinos, a cool twist on Badlands fun. It’s not just a hill—it’s a surprise, bringing snowy kicks to the coulees. This ski spot’s a quirky gem in Drumheller’s playbook. It’s chill in every sense.
Bernie and the Boys opened in the 1970s, a burger joint slinging mammoth patties that became legend. Picture this diner on 3rd Avenue West, dishing out 24-ounce beasts that fuel fossil chasers, a Food Network fave. It’s not just food—it’s a rite, a cool taste of Drumheller’s hearty side. Bernie’s a Badlands institution that keeps bellies full. It’s burger bliss, pure and simple.
Wayne peaked in the 1920s as a ghost town near Drumheller, booming with 3,000 miners before fading. Imagine a bustling coal hub, then silence, its eerie remnants now a draw for explorers off Highway 10. It’s not just a ruin—it’s a story, a cool echo of the boom days. Wayne’s a Badlands ghost that whispers history. It’s a haunt worth a detour.
The Drumheller Mail launched its first issue in 1911, a paper chronicling coal, floods, and dino finds. Picture ink-stained pages spilling valley tales, a voice for miners and dreamers in a growing town. It’s not just news—it’s a lifeline, a cool record of Drumheller’s pulse. The Mail’s a Badlands time capsule still flipping today. It’s words that built a legacy.
The 11 Bridges of Rosebud River got mapped in the 20th century, a quirky stretch off Highway 10. Picture one-lane crossings, each a scenic detour over rippling water, a cool twist on a Badlands drive. It’s not just infrastructure—it’s charm, a trail that lures adventurers. These bridges are Drumheller’s little secret, a bumpy delight. They’re a road less traveled, done right.
The Drumheller Aquaplex splashed open in the 1980s, an indoor pool breaking the Badlands dust. Imagine kids cannonballing, travelers cooling off, a watery oasis in a dry land, a cool escape from the heat. It’s not just a swim spot—it’s a breather, a community hub with waves. The Aquaplex is Drumheller’s splash of fun. It’s wet relief in dino country.
The first Badlands Marathon ran in the 2000s, a sweaty salute to Drumheller’s rugged trails. Picture runners pounding through coulees, huffing past hoodoos, a test of grit under the Badlands sun. It’s not just a race—it’s a rite, a cool challenge that draws the brave. This marathon’s a Drumheller tradition that keeps legs pumping. It’s a run with a view.
The Rosedale Suspension Bridge swung up in 1931, a bouncy crossing over the Red Deer River. Imagine folks swaying across, the valley sprawling below, a historic thrill that’s still standing strong. It’s not just a bridge—it’s a kick, a cool link to Drumheller’s past. This bouncer’s a Badlands icon worth a wobble. It’s old-school cool, river-style.
Drumheller claimed its “Dinosaur Capital” title in the 20th century, branding itself a fossil hub. Picture the town leaning into its dino cred, a cool move that stuck worldwide, from Tyrrell to Tyra. It’s not just a name—it’s a crown, a badge of Badlands pride. This claim’s a Drumheller flex that keeps drawing crowds. It’s a title earned in bone.
Peter Fidler’s bison herd sighting in 1793 painted a wild prehistory near Drumheller. Imagine his jaw dropping at thousands of shaggy beasts thundering across the plains, a scene lost to time. It’s not just a note—it’s a vision, a cool glimpse before coal and dinos took over. Fidler’s herd is a Badlands memory that roars. It’s the past in full gallop.
The coal miners’ strike of 1925 lit a fire in Drumheller’s labor history, a walkout for better days. Picture miners downing tools, marching for fair pay and safety, a bold stand in the dust. It’s not just a protest—it’s a spark, a cool moment of fight in a tough town. This strike’s a Badlands tale of guts. It’s history with muscle.
Hoodoo Trail interpretive signs went up in the 1990s, sharing geology and Indigenous stories. Imagine plaques dotting the path, explaining those weird pillars and their sacred roots, a cool nod to learning. It’s not just info—it’s a bridge, linking past to present in the Badlands. These signs make Drumheller’s hoodoos talk. They’re a lesson worth reading.
Drumheller’s first film shoot hit in the 1970s, Hollywood tapping the Badlands’ eerie look. Picture crews rolling in, cameras catching coulees for the big screen, a cool debut for a wild set. It’s not just a movie—it’s a spotlight, kicking off a filming legacy. This shoot put Drumheller in the credits. It’s a Badlands close-up.
The Vintage Tap Room opened in the 2000s, pouring craft beer and live tunes downtown. Imagine this pub buzzing on 3rd Avenue West, a cool hangout for locals and travelers alike, burgers on the side. It’s not just a bar—it’s a vibe, a Badlands nightlife kick. Vintage’s a Drumheller gem that keeps pouring. It’s hops with heart.
The Badlands Community Facility debuted in 2011, a modern hub for sports and events. Picture this sleek spot hosting games and gatherings, a cool upgrade for a growing town, right in the valley. It’s not just a building—it’s a heartbeat, pumping community life. This facility’s a Badlands win for today. It’s where Drumheller plays.
The Dark Sky Push kicked off in the 2020s, fighting to keep Drumheller’s starry nights pristine. Imagine locals and stargazers uniting, shielding those cosmic views from light pollution, a cool celestial stand. It’s not just a cause—it’s a gift, spotlighting the Badlands’ night magic. This push keeps Drumheller twinkling. It’s a sky worth saving.
First Nations sage use weaves through Drumheller’s pre-contact past, a Blackfoot and Cree ritual. Picture smoke rising near fossil beds, ceremonies honoring the land, a cool thread still alive today. It’s not just history—it’s a root, a Badlands tradition deeper than coal or dinos. This sage burns bright in Drumheller’s story. It’s a sacred start.
Drumheller’s history isn’t a quiet tale—it’s a roaring epic of fossils, coal, and quirks. From Tyrrell’s skull to the Dark Sky fight, these 50 moments make the Badlands a legend. It’s a town where the past meets the present, loud and proud.

As you wander through Drumheller’s wild wonders, don’t forget to dive into the local magic that keeps this town roaring! Swing by Treasure Box Toys for a playful treasure hunt—think toys, games, and pure joy for all ages. Craving a snack? Hit up the Munchie Machine for a quick, quirky bite that’s as fun as it is tasty. While you’re at it, explore Smith & Son Pawn and Loan for unique finds that tell their own stories. And for a keepsake that’s pure Badlands gold, grab a Drumheller Dinosaurs Colouring Book to colour your own prehistoric adventure. These local gems are the heartbeat of our town—support them, explore them, and let Drumheller’s spirit spark your next big discovery!

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Tom Cochrane’s Life Is a Highway: The Drumheller Inspiration on Highway 10

Tom Cochrane’s Life Is a Highway: The Drumheller Inspiration on Highway 10

Things to do in Drumheller

Explore how Highway 10 near Drumheller inspired Tom Cochrane’s iconic “Life Is a Highway,” blending Badlands vibes with a rock anthem’s soul.

Tom Cochrane’s Life Is a Highway: The Drumheller Inspiration on Highway 10

Picture yourself cruising down Highway 10, just past Nacamine on the outskirts of Drumheller, Alberta—the Badlands stretching out like a prehistoric canvas, hoodoos poking up like nature’s own road signs. The wind’s in your hair, the stereo’s cranked, and Tom Cochrane’s “Life Is a Highway” blasts through the speakers, its infectious riff syncing with the rhythm of the road. This isn’t just any stretch of asphalt—it’s the artery of inspiration that fueled a Canadian rock classic, a song that’s roared through radios worldwide since 1991. Sure, Cochrane’s penned plenty of hits, but this one’s the king, a chart-topping anthem born from soul-searching travels and, as legend has it, a dose of Drumheller’s wild spirit. A soul-lifting anthem born from a dark trip to Africa, but it found its visual home right here in the Badlands. Picture this: a convertible tearing down Highway 10, hoodoos flashing by, Cochrane strumming under a wide Alberta sky—that’s the music video that cemented Drumheller’s place in rock history. The song itself wasn’t penned on this stretch (that’s an East Africa tale), but when the cameras rolled, Highway 10 past Nacmine became the perfect stage for its free-wheeling spirit. This isn’t just a road; it’s where a global hit met the Dinosaur Capital’s rugged charm. Let’s ride through the song, the shoot, and why Drumheller’s Highway 10 keeps the legacy alive.” Past Nacmine, where the prairie gives way to rugged coulees, Highway 10 rolls through the heart of dinosaur country—a fitting muse for a tune about life’s twists and turns. Let’s peel back the layers of this Badlands ballad, tracing its roots to Drumheller’s edge and beyond, in a 2000-word ride through music, history, and the open road.

The Song That Took the World by Storm

A Canadian Rock Triumph

“Life Is a Highway” isn’t just a song—it’s a cultural juggernaut, a 1991 single from Tom Cochrane’s *Mad Mad World* album that hit number one in Canada for six weeks and climbed to number six on the U.S. Billboard Hot 100. Picture this: it’s late ’91, and Cochrane, fresh off a decade fronting Red Rider, drops a solo track that’s equal parts pep talk and road-trip vibe. The song’s got grit—recorded in his backyard studio at 7 a.m., vocals raw with exhaustion and hope—and it’s got staying power, racking up Juno Awards for Single of the Year and Songwriter of the Year. Out on Highway 10, where the Badlands hum with ancient energy, you can almost feel the beat echoing off the cliffs, a sound that’s since been covered by Chris LeDoux and Rascal Flatts, the latter for Pixar’s *Cars*. It’s a global hit, but its soul? That’s pure Alberta, with Drumheller’s rugged stretch of Highway 10 whispering through every chord.

From Africa to Alberta

Cochrane’s inspiration didn’t start on Highway 10—it kicked off in East Africa, on a World Vision famine relief trip that left him “mind-bent and soul-sapped.” He’d shelved an earlier sketch called “Love Is a Highway” back in Red Rider days, deeming it unusable. But Africa’s stark poverty flipped a switch; he needed something positive to cling to. Enter friend John Webster, who nudged him to dust off that demo—mumbled lyrics and all—and turn it into a lifeline. Back home, Cochrane hit the studio, and out came “Life Is a Highway,” a song he calls a “pep talk to myself.” So where does Drumheller fit? The music video, shot in these Badlands near Highway 10, cemented the connection. Driving past Nakamine, with the landscape unfurling like a movie set, it’s easy to see how this road’s freedom fueled the song’s final spark—a highway that became life itself.

Highway 10: Drumheller’s Badlands Backbone

The Road That Roars

Highway 10 isn’t just pavement—it’s a lifeline slicing through Drumheller’s wild heart, skirting past Nacmine and linking the town to its Badlands treasures. Picture rolling east from Drumheller, the Red Deer River Valley dipping beside you, hoodoos looming like ancient sentinels. This 70-kilometer stretch connects to Highway 9 and 56, threading through coal country and fossil beds, a route that’s carried miners, ranchers, and now tourists chasing dino dreams. It’s quiet today, save for the hum of tires and the occasional semi, but back in ’91, when Cochrane’s crew filmed here, it was the perfect stand-in for life’s open road—raw, untamed, and endless. Past Nacmine, the scenery shifts from flat prairie to jagged coulees, a visual riff that matches the song’s upbeat tempo, making Highway 10 more than a backdrop—it’s a co-star.

A Badlands Muse

Why Highway 10? It’s Drumheller’s gateway to the weird and wild—think hoodoos just off the road, the Bleriot Ferry crossing the Red Deer River, and vistas that scream freedom. The video, directed by David Storey, captures Cochrane strumming amid these landscapes, a convertible cruising the asphalt, the Badlands’ stark beauty framing every shot. Past Nacmine, you’re on the edge of it all—close enough to town for a burger, far enough to feel the wilderness creep in. Locals say Cochrane drove this stretch, soaking in its spirit; while the song’s lyrics predate the shoot, the vibe of Highway 10—open, unpredictable, alive—mirrors the “sometimes you bend, sometimes you stand” ethos he sings about. It’s a road that begs you to crank the tunes and let the miles roll, a Badlands muse for a rock anthem.

The Video: Drumheller’s Starring Role

Filming on Highway 10

Rewind to 1991: Cochrane’s team picks Alberta’s Badlands—specifically near Drumheller—for the “Life Is a Highway” video, and Highway 10 becomes the star. Picture the crew setting up past Nacmine, cameras catching a couple in a convertible tearing down the road, Cochrane belting out lyrics amid hoodoos and river bends. The Bleriot Ferry, a cable-driven relic on Highway 10, makes a cameo—its slow chug across the Red Deer River a perfect counterpoint to the song’s driving beat. The Badlands’ reddish cliffs and endless sky frame every scene, turning a simple rock video into a love letter to Alberta’s wild side. It’s not just scenery; it’s the soul of Drumheller, captured on film, with Highway 10 as the thread tying it all together.

A Visual Pep Talk

The video’s more than eye candy—it’s a vibe match for Cochrane’s lyrics. Picture this: as he sings “there’s no load I can’t hold,” the camera pans across Highway 10’s vastness, a road that feels like it could carry any burden. The convertible zips past Nacmine’s outskirts, freedom in every mile, while Cochrane strums near hoodoos, grounding the song in Drumheller’s ancient roots. Produced by Albert Botha, the shoot leaned into the Badlands’ raw appeal—no CGI, just real Alberta grit. Fans still hunt these spots today, tracing the video’s path along Highway 10, snapping pics where Cochrane stood. It’s a visual pep talk that turned a song into a journey, with Drumheller’s highway stealing the show.

Life on the Road: Cochrane’s Drumheller Connection

A Songwriter’s Soul

Tom Cochrane wasn’t born in Drumheller—he hails from Lynn Lake, Manitoba—but Alberta’s Badlands left a mark. Picture him in the late ’80s, a Red Rider vet with a restless spirit, driving Highway 10 on some long-forgotten tour. The song’s seed, “Love Is a Highway,” sat dormant until Africa broke him open, but locals swear Drumheller’s roads shaped its final form. Past Nacmine, where the Badlands unfold, it’s easy to imagine Cochrane feeling that “one day here and the next day gone” rush—Highway 10’s quiet stretch a mirror to life’s fleeting pace. His eight Junos and Canadian Music Hall of Fame nod prove his chops, but this song, tied to Drumheller’s edge, became his anthem, a highway hymn born from a wandering soul.

The Alberta Influence

Cochrane’s no stranger to Canada’s vastness—Manitoba’s got a stretch of road named “Tom Cochrane’s Life Is a Highway”—but Alberta’s Badlands hit different. Picture Highway 10 winding past coal mines and fossil digs, a landscape that’s both timeless and tough, much like his lyrics. The video shoot wasn’t random; Cochrane knew these roads, felt their pull. In a 2017 *Toronto Star* chat, he called the song a reaction to Africa’s chaos, but the Badlands’ stark beauty—especially along Highway 10—gave it a home. Past Nacmine, where the prairie drops into coulees, it’s a place that screams resilience, a perfect echo for “knock me down and back up again.” Alberta didn’t write the song, but it gave it wings.

Highway 10 Today: A Living Legacy

Driving the Inspiration

Hop in your car today, roll past Nacmine, and Highway 10 still sings Cochrane’s tune. Picture cruising east from Drumheller, the hoodoos popping up like old friends, the Bleriot Ferry chugging across the river—a 5-minute ride that’s free and timeless. The road’s quiet now, less coal traffic, more tourists, but its spirit holds. Locals nod to the song’s legacy—some swear Cochrane wrote it here, though the video’s the real tie. At 70 kilometers, it’s a short jaunt, but every mile past Nacmine feels like a verse—open, wild, a highway that’s life itself. Stop at the hoodoos or a lookout; crank the song; feel the Badlands pulse. It’s Drumheller’s living soundtrack, a road trip must-do.

A Badlands Anthem Lives On

“Life Is a Highway” isn’t stuck in ’91—it’s alive, covered by Rascal Flatts for *Cars*, a 6x platinum U.S. hit that won People’s Choice nods. Picture kids today singing it, unaware Highway 10 sparked its soul. Cochrane’s toured it for decades—2017’s *Mad Mad World 25* anniversary hit Drumheller’s vibe hard—and fans still chase its roots past Nacmine. The Badlands stretch endures, a muse for a song about rolling with life’s punches. It’s not just a hit; it’s Drumheller’s heartbeat, a Highway 10 legacy that keeps the tires turning and the speakers thumping, a testament to a road—and a rock star—that won’t quit. Cochrane’s “Life Is a Highway” found its groove on Highway 10, past Nacmine, where Drumheller’s Badlands birthed a rock classic. From Africa’s depths to Alberta’s edge, it’s a song—and a road—that keeps us driving, living, and loving the ride. [Closing Paragraph from Earlier Request] As you wander through Drumheller’s wild wonders, don’t forget to dive into the local magic that keeps this town roaring! Swing by Treasure Box Toys for a playful treasure hunt—think toys, games, and pure joy for all ages. Craving a snack? Hit up the Munchie Machine for a quick, quirky bite that’s as fun as it is tasty. While you’re at it, explore Smith & Son Pawn and Loan for unique finds that tell their own stories. And for a keepsake that’s pure Badlands gold, grab a Drumheller Dinosaurs Colouring Book to colour your own prehistoric adventure. These local gems are the heartbeat of our town—support them, explore them, and let Drumheller’s spirit spark your next big discovery!